DIGITAL MARKETING
Pavement Maintenance & Reconstruction delivers "how-to” information to help contractors run their businesses more profitably and stay ahead of industry trends, technology developments in materials and equipment, and on-the-job techniques that can improve productivity and add to their bottom line.
Website Advertising
Include your Standard, High Impact and/or Native Banner within the Pavement Content Channel where contractors consume relevant content on and offsite.
Email Marketing
Connect with Pavement Maintenance's key audience by distributing your custom email, survey, or product offering to a highly targeted list of contractors.
Newsletters
Surround your brand message around new, relevant content in the Pavement Blacktop Update Newsletter.
Featured: Blacktop Update
"How-to" tips, contractor profiles, job stories, new products, management insights, and the latest news about paving, sweeping, striping, and repairing pavements.
WHO WE REACH: Corporate and supervisory management, and operations personnel in the paving, seal coating, pavement marking, and sweeping industries
DEPLOYMENT: Monthly
Lead Generation
Through our ENTENT lead generation services, achieve unparalleled reach through our industry leading Pavement Maintenance & Reconstruction audience.
82% of marketers are now actively using lead generation programs, driven by content or advanced engagement marketing.
Taking a content & information centric approach to demand generation drives over 3x as many leads as traditional marketing efforts.
Lead generation marketing through content costs 62% less, on average, than "traditional marketing."
Video
Feature your video commercial (up to 30 second) prior to one of our videos, or create a long-form stand-alone video targeted to those consuming road building content.
Example Clip:
Social Media
Associate your brand message with Pavement Maintenance & Reconstruction’s social media accounts targeting email subscribers and those who have visited the Pavement channel.
Opportunities:
Social Media Extension
Social Live Stream Simulcast
Social Media Management
contact US to get
your program started
