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Equipment Today provides the commercial construction industry with information for equipment selection, application, maintenance, and asset management, as well as safety and regulation.


It serves contractors in highway, heavy and general building construction, demolition, utility, and other construction segments.

Email Subscribers
Engaged Users
*July - December 2023 - FCP Shared Media Channel
Video, Podcast & Social Media
Targeted web solutions 
Website Advertising

Include your Standard, High Impact and/or Native Banner within the Equipment Content Channel where residential and commercial contractors consume relevant content on and offsite.

Email Marketing

Your dedicated e-mail message sent to the Equipment Today or the audience segmenting by business type, job title, geography, and more! 

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Surround your brand message around new, relevant content in our various Equipment Today

or Newsletters.

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Featured: Breaking Ground

Information on the latest equipment, as well as business and fleet management tips that can help commercial construction contractors improve efficiency, productivity, and profitability on their job site, as well as recent news and events impacting the construction marketplace.


WHO WE REACH: Corporate and operations management for grading & excavating, commercial, residential & tract, and others allied to the field


Other Newsletters: 

  • Construction Zone Safety

  • Construction Technology

  • Headline News

  • Infrastructure Impact

  • Modern Fleet Management

  • The Contractor's Best Friend

  • The Truck Report

Lead Generation

Through our ENTENT lead generation services, achieve unparalleled reach through our industry leading Equipment Today audience.

82% of marketers are now actively using lead generation programs, driven by content or advanced engagement marketing.

Taking a content & information centric approach to demand generation drives over 3x as many leads as traditional marketing efforts.

Lead generation marketing through content costs 62% less, on average, than "traditional marketing."


Feature your video commercial (up to 30 second) prior to one of our videos, or create a long-form stand-alone video targeted to those consuming road building content.

Example Clip:


Include your podcast commercial in the Digging Deeper podcast or sponsor your own podcast to be promoted to the Equipment Today audience. (10).png
Social Media

Associate your brand message with Equipment Today’s social media accounts targeting email subscribers and those who have visited the equipment channel.

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             Social Media Extension

            Social Live Stream Simulcast

            Social Media Management

contact US to get
your program started
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Sean Dunphy

Tel: 800.538.5544

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