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DIGITAL MARKETING

Reach the target audience of asphalt contractors, HMA/WMA producers, and public works specifiers with road jurisdiction in three major sectors: paving, preservation and plants with Asphalt Contractor's various digital offerings.

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212,800+
Engaged Users
*July - December 2023 - FCP Shared Media Channel
18,300+
Email Subscribers
AVAILABLE
Video, Podcast & Social Media
Opportunities
Targeted web solutions 
Website Advertising

Include your Standard, High Impact and/or Native Banner within the Asphalt Content Channel where road building contractors consume relevant content on and offsite.

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Video

Feature your video commercial (up to 30 second) prior to one of our videos, or create a long-form stand-alone video targeted to those consuming road building content.

Example Clip:

Email Marketing

Connect with Asphalt Contractor's key audience by distributing your custom email, survey or product offering to a highly-targeted list of contractors. 

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Newsletters
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Surround your brand message around new, relevant content in the Road Building Update Newsletter.

Featured: Roadbuilding Update

Provides the latest insight into news and events for the asphalt highway construction community.

 

WHO WE REACH: Corporate, operations, project and fleet management titles as asphalt producers and contractors, dealers & manufacturers of asphalt products/equipment

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DEPLOYMENT: Monthly

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Lead Generation

Through our ENTENT lead generation services, achieve unparalleled reach through our industry leading Asphalt Contractor audience. 

82% of marketers are now actively using lead generation programs, driven by content or advanced engagement marketing.

Taking a content & information centric approach to demand generation drives over 3x as many leads as traditional marketing efforts.

Lead generation marketing through content costs 62% less, on average, than "traditional marketing."

Social Media

Associate your brand message with Asphalt Contractor’s social media accounts targeting road building email subscribers and those who have visited the asphalt channel.

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Opportunities: 

 

             Social Media Extension

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            Social Live Stream Simulcast

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            Social Media Management

contact US to get
your program started
Amy Schwandt
ASchwandt@iron.markets
920.542.1243
CALL US

Tel: 800.538.5544

WEBSITE

ForConstructionPros.com

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