DIGITAL MARKETING
Concrete Contractor targets management-level contractors involved in residential and commercial concrete construction, concrete road and highway construction, and general contractors that self-perform concrete.
Website Advertising
Include your Standard, High Impact and/or Native Banner within the Concrete Content Channel where residential and commercial contractors consume relevant content on and offsite.
Email Marketing
Connect with Concrete Contractor's key audience by distributing your custom email, survey or product offering to a highly-targeted list of contractors.
Newsletters
Surround your brand message around new, relevant content in the In The Mix Newsletter.
Featured: In The Mix
This newsletter appeals to the broad interests of the cast-in-place concrete business owner, covering concrete industry topics such as news, new products, job site articles, and business management.
WHO WE REACH: Management, supervisory field & equipment staff of contractors engaged in residential and commercial concrete construction, and general concrete contractors
DEPLOYMENT: Weekly
Lead Generation
Through our ENTENT lead generation services, achieve unparalleled reach through our industry leading Concrete Contractor audience.
82% of marketers are now actively using lead generation programs, driven by content or advanced engagement marketing.
Taking a content & information centric approach to demand generation drives over 3x as many leads as traditional marketing efforts.
Lead generation marketing through content costs 62% less, on average, than "traditional marketing."
Video
Feature your video commercial (up to 30 second) prior to one of our videos, or create a long-form stand-alone video targeted to those consuming road building content.
Example Clip:
Podcast
Include your podcast commercial in the Digging Deeper Podcast or sponsor your own podcast to be promoted to the Concrete Contractor audience.
Social Media
Associate your brand message with Concrete Contractor’s social media accounts targeting email subscribers and those who have visited the concrete channel.
Opportunities:
Social Media Extension
Social Live Stream Simulcast
Social Media Management
contact US to get
your program started
