Our flagship newsletter
Equipment Today provides independent, insightful content about equipment best practices − including selection, application and maintenance − and options to acquire and manage assets. We give the latest equipment offerings, technologies, and business advice to boost productivity and enhance profitability on the jobsite.
WHO WE REACH: highway/heavy construction and general building construction professionals interested in optimizing their ROI on construction equipment. More specifically, contractors in commercial and residential projects; contractors in electrical, demolition, mechanical and masonry/stonework; construction material producers and utility/power co-ops; and distributors and dealers of construction equipment, materials, and supplies.
Equipment Today
Audience by business & industry
Publisher's Data from July 2024 - June 2025
2,256
Highway & Streets
1,560
Residential & Tract
1,752
Contractors Engaged in Highway/Heavy and General Building Construction
1,896
Distributors, Dealers of Construction Equipment, Materials, and Supplies
768
Other Contractors: Electrical, Demolition, Mechanical, Masonry/Stonework
517
Construction Material Producer and Utilities/Power Co-Op
Equipment Today
Audience % by Job Title
Publisher's Data from July 2024 - June 2025
Corporate Management - 62.3%
Operations Management - 15.1%
Project Management - 6.6%
Equip. Maint. Management - 1.5%
Foreman - 1.1%
Safety Management - 0.4%
Equip. Operator/Staff - 0.9%
Tech. & Software Management - 0.3%
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Total Newsletter Audience by Job Title: 31,355
Recognition Programs
Equipment SPEC GUIDES
As additional value added, ensure your company's equipment is included in the industry's only completely interactive specification guides custom built for construction equipment owners and end users.
Additionally, be the exclusive sponsor of one of our spec guides that relates to your area of work, including the tandem roller spec guide or paver spec guide. You'll get your logo on all marketing materials, and your ads surrounding the interactive component.
