Our
flagship publication in a tabloid supersize

Equipment Today provides independent, insightful content about equipment best practices − including selection, application and maintenance − and options to acquire and manage assets. We give the latest equipment offerings, technologies, and business advice to boost productivity and enhance profitability on the jobsite.

WHO WE REACH: highway/heavy construction and general building construction professionals interested in optimizing their ROI on construction equipment. More specifically, contractors in commercial and residential projects; contractors in electrical, demolition, mechanical and masonry/stonework; construction material producers and utility/power co-ops; and distributors and dealers of construction equipment, materials, and supplies.
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77,011
MAGAZINE SUBSCRIBERS*

*Publisher's Data from January - June 2022

Combined Print & Digital Audience

12 ISSUES
PER YEAR
AVAILABLE IN
PRINT &
DIGITAL
EDITIONS
Equipment Today
Audience by business & industry

Publisher's Data from January - June 2022. Combined Print & Digital Audience

33,732

Highway and Heavy Construction Contractors

23,528

General Building Construction Contractors

6,058

Contractors Engaged in Both Categories Listed to the Left

8,042

Distributors, Dealers of Construction Equipment, Materials, and Supplies

3,364

Other Contractors: Electrical, Demolition, Mechanical, Masonry/Stonework

2,287

Construction Material Producer and Utilities/Power Co-Op

Equipment Today
Audience % by Job Title

Publisher's Data from January - June 2022

Combined Print & Digital Audience

Foreman

Equip. Operator/Staff

Corporate Management

Operations Management

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66.4%

18.8%

Project Management

6.5%

Equip. Maint. Management

2.6%

2.6%

2.2%

Safety Management

0.9%

Total Audience by Job Title: 77,011

Equipment SPEC GUIDES

 

As additional value added, ensure your company's equipment is included in the industry's only completely interactive specification guides custom built for construction equipment owners and end users.

Additionally, be the exclusive sponsor of one of our spec guides that relates to your area of work, including the tandem roller spec guide or paver spec guide. You'll get your logo on all marketing materials, and your ads surrounding the interactive component.

Recognition Programs
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Contractors' top 50 new products award

Hosted by Equipment Today  and ForConstructionPros.com, this is a program that lets construction equipment owners and end users be the judges in selecting the award recipients. The winners are determined based on reader inquiries over a 12-month period, along with page views and inquiries on the website. Winners are announced in the September issue as well as ForConstructionPros.com.

Special editions
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Annual Showcase

Delivered once yearly, the Annual Showcase edition is a comprehensive pictorial equipment guide.

Special editions Supplements
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Ipaf elevating safety

Delivered with the August/September issue of Rental and August issue of Equipment Today

Total Circulation: 97,000

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snowpro

Delivered with the June and October issues of Equipment Today

Total Circulation: 73,929

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CALL US

Tel: 800.538.5544

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