Lead generation
Through our ENTENT lead generation services, achieve unparalleled reach through our industry-leading audience for the construction, equipment, and infrastructure ecosystem.
Services include: ENTENT Premier, Catalyst, Content Marketing,
Webinars & Seminars, and Marketing Qualified Lead (MQL) Video
Engage your prospects with relevant and insightful content in exchange for their time and permission
90% of prospective buyers
are finding custom and/or product-specific contextual content extremely useful.
82% of prospects feel more positive about a company after reading or viewing specific custom content relating to the organization.
78% perceive a relationship with an organization after directly engaging in high value content.
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Driving high-intent, buyer-centric, leads DIRECTLY into your sales team or equipment dealer’s sales funnel – allowing them to stay focused on prospects that engage and convert.
ENTENT Premier leverages ACBM’s 1st party, online user data by tracking optimal content consumption to lead to determine equipment purchase intentions.
The program utilizes highly engaging, gated content which captures your lead's demographic profile.
From there, we promote your attractive financing offer to these engaged leads:
At the Optimal Time. In Targeted Markets. For Specific Dealers.
These tactics, coupled with a simple-to-use sales funnel, CRM, and automated real-time communication platform empower you and your team with a robust suite of tools to assist in closing active sales in today’s competitive equipment market.
Catalyst
A full-service, incentive-based lead program that drives engagement through contests and sweepstakes offers that direct audiences towards action.
The Power of Incentive-Based Marketing
Your participation benefits from a turnkey environment – one where we handle all contest, legal and structural arrangements for a sweepstake or offering. An ideal solution to:
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Drive Fast-Paced Demand & Product Interest
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Increase Direct Sales
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Build your Internal Marketing Database
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Conduct Market Research
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& More!
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Content Marketing
Improve brand engagement by attracting prospects through high value, consumable media. Your brand benefits from positioning as an industry thought leader and subject matter expert (SME) to your targeted demography of ideal buyers.
Effective Content Marketing Can:
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Provide direct value to clients & prospects
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Offer content, data, and insights in exchange for access
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Attract quick interest with various media types
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Convert prospects with high value assets
Our EXTEND CONNECTED CONTENT Team Can assist with content Creation!
Webinars & Seminars
Allows content creators the ability to host live and on-demand online education to targeted audiences that drive response — positioning your brand as a recognized thought leader & inspiring new prospects into your sales funnel.
Webinars & Seminars can Effectively:
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Nurture the audience with industry desired educational content
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Invite key audiences to engage with your content
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Conduct audience research throughout the entire process
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Build brand equity with viewers
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& More!
Marketing Qualified Lead (MQL) Video
Fueling your lead funnel by converting video & webinar content into MQL generators — capturing video analytics, play engagement and lead information throughout your campaign.
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contact us to get
your program started
Amy Schwandt
ASchwandt@ACBusinessMedia.com
920.542.1243
