Lead generation
Through our ENTENT lead generation services, achieve unparalleled reach through our industry-leading audience for the construction, equipment, and infrastructure ecosystem.
Services include: Catalyst, Content Marketing,
Webinars & Seminars, and Marketing Qualified Lead (MQL) Video
Engage your prospects with relevant and insightful content in exchange for their time and permission.
90% of prospective buyers
are finding custom and/or product-specific contextual content extremely useful.
82% of prospects feel more positive about a company after reading or viewing specific custom content relating to the organization.
78% perceive a relationship with an organization after directly engaging in high value content.
Catalyst
A full-service, incentive-based lead program that drives engagement through contests and sweepstakes offers that direct audiences towards action.
The Power of Incentive-Based Marketing
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Your participation benefits from a turnkey environment – one where we handle all contest, legal and structural arrangements for a sweepstake or offering. An ideal solution to:
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Drive Fast-Paced Demand & Product Interest
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Increase Direct Sales
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Build your Internal Marketing Database
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Conduct Market Research
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& More!
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Content Marketing
Improve brand engagement by attracting prospects through high value, consumable media. Your brand benefits from positioning as an industry thought leader and subject matter expert (SME) to your targeted demography of ideal buyers.
Effective Content Marketing Can:
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Provide direct value to clients & prospects
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Offer content, data, and insights in exchange for access
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Attract quick interest with various media types
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Convert prospects with high value assets
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Our EXTEND CONNECTED CONTENT Team Can assist with content Creation!
Webinars & Seminars
Allows content creators the ability to host live and on-demand online education to targeted audiences that drive response — positioning your brand as a recognized thought leader & inspiring new prospects into your sales funnel.
Webinars & Seminars can Effectively:
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Nurture the audience with industry desired educational content
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Invite key audiences to engage with your content
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Conduct audience research throughout the entire process
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Build brand equity with viewers
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& More!
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Marketing Qualified Lead (MQL) Video
Fueling your lead funnel by converting video & webinar content into MQL generators — capturing video analytics, play engagement and lead information throughout your campaign.
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contact us to get
your program started
Amy Schwandt
ASchwandt@iron.markets
920.542.1243
