LEAD GENERATION SERVICES
IRONMARKETS brings you ENTENT, a program that applies a content & information centric approach to demand generation — driving over 3x as many leads as traditional marketing efforts.
Lead Generation Services:
Highly targeted services powered by the most authoritative brands in the market
Webinars & Seminars
Promote corporate webinar content or sponsor editorial driven seminars to targeted audiences
Catalyst
Turnkey, incentive-based MQL program designed around a giveaway or contest to drive lead engagement
MQL Video
Turn existing video and webinar content into high volume, MQL machines
Content Marketing
Leverage high value content
assets to drive MQLs & SQLs
with defined goals
FUELING A BUYERS JOURNEY
Objective:
Drive Engagement Through the Funnel
The evolution of engagement and funnel-driven customer conversations…
During one 6-month campaign, IRONMARKETS' lead gen program resulted in $500,000 in sales for a client.
WHAT'S IN IT FOR THEM?
Your target prospect is willing to allow access – only in trade for high value information
90% of prospective buyers are finding custom and/or product-specific contextual content extremely useful.
82% of prospects feel more positive about a company after reading or viewing specific custom content relating to the organization.
78% perceive a relationship with an organization after directly engaging in high value content.
© 2023 by IRONMARKETS, formerly known as AC Business Media